Good Content Needs Good Writing

By Joe | January 18, 2018 |Branding,Marketing

We all know content creation is essential to a marketing strategy .. but how is that content coming across to our prospects? What do we sound like? We are dispensing...

Market your Brand Without Breaking the Bank

By Eliza Hunt | January 16, 2018 |Branding,Marketing,Small Business Saturday,Social Media

I work for a marketing company that offers services to small business owners hoping to build and expand their brand. However, I’m about to tell you why you might not...

A Beginner’s Guide on Releasing Video Content

By Eliza Hunt | January 12, 2018 |Branding,Marketing,Social Media

You’re reading this because you want to learn how to release video content for your personal brand or business. Well you’re in luck; we’ll teach you how to do just...

What Makes A Good Company Logo?

By Joe | December 22, 2017 |Branding,Marketing

Most everyone knows the Nike symbol. Why? Because it’s classic. It’s simple. It’s versatile. It has all the elements of a powerful, lasting logo. A logo that stands the test...

2017 Business Trends: Year in Review

By Eliza Hunt | December 19, 2017 |Branding,Marketing

If you’re looking to start a business in 2018, your best bet is to look back on 2017 business trends. What trended this year, and is it projected to continue...

Small Business Saturday: Social Media Marketing Tips

By Eliza Hunt | June 9, 2017 |Branding,Marketing,Small Business Saturday

Working for a marketing agency, I get asked for advice on social media marketing all the time. Since most people receive a majority of their information through social media, it’s...

Cheerios’ “Bring Back the Bees” Campaign Goes Viral

By Eliza Hunt | March 23, 2017 |Branding,Marketing

Last week, General Mills won the internet. They took it by storm with the release of Cheerios' new “Bring Back the Bees” campaign. After a long day and my hour-long commute from...

Make it Personal: Molding your Business Personality

By Eliza Hunt | February 27, 2017 |Branding,Marketing

Just like a person, your business needs its own personality to show customers who you are and what you’re about. Of course, you want this personality to be friendly and...

On Branding: Keeping It Consistent

By Joe | February 14, 2017 |Branding

Of course it’s nice to change things up over time, but one thing that should remain consistent – no matter what – is your business’s core branding strategy. Consistency in...

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