A Post in Time Saves Nine: Maximize Your Social Media Content with 4 Easy Tips
Checking Facebook, posting pictures to Instagram, scrolling through videos on Youtube—most of us know social media can be a great way to kill time when you’re waiting for the bus, standing in line, or whiling away the work day (just kidding about that last one).
But when time is money, uploading a consistent stream of content feels like a colossal waste of resources. With so much to do, who has time to upload videos, schedule tweets, or fine-tune pictures for the digital masses?
Contrary to popular perception, however, a diverse social media presence is the key to keeping your audience captivated and reaching swathes of new customers. According to Forbes, 43 percent of the world’s population (3.2 billion people for those in the back), are active social media users. That’s a lot of eyes, and a lot of potential clients.
As with any other form of marketing, a successful social media campaign requires diligence, creativity, and an understanding of who you’re trying to reach.
For those in need, here’s a few tips to upping your social media game:
1) Mix up your messaging
It’s easy to believe the rest of the world is waiting with bated breath for your bi-weekly Facebook post to pop up on their feed. But according to a study conducted by Microsoft in 2015, an average human’s attention span is less than 8 seconds. That means the chances of someone responding to a solitary post are about as good as winning the lottery.
If you want to make an impact, try branching out. Start by identifying the networks and apps most likely to serve your business, product, and message to your target demographics. Are you producing a lot of videos for Youtube? Try posing versions to IGTV or Snapchat as well.
Some social media apps have built-in features designed for cross-platform sharing. If you’re throwing some pictures up on Instagram, choose to share them on your Facebook account as well. That way, you’re catching eyes wherever people are logging on, without having to put in any extra legwork.
2) Reduce, Reuse, Recycle
As the old saying goes, there’s no sense in reinventing the wheel. Likewise, there’s no sense in producing a brand-new piece of content for every social media platform you’re utilizing. Chances are, plenty of people didn’t catch that amazing blog post, gif, or video you posted the first time around.
Luckily, there’s no rule against posting it again. In fact, repetition may help strengthen your brand in consumers’ minds, according to numerous studies.
With some minor tweaks and a couple new graphics, older posts can be recycled every month or two. This ensures you’re getting your information out to as many people as possible, and it’s a great way to remind people why your brand is better than the rest!
Another key strategy to recycling your content is mixing up how you present it. Consider turning the information from a blog post into a short video, some easy-to-digest infographics, or a series of tweets.
If done creatively and effectively, a single blog post can yield weeks and weeks of “fresh” content, without saddling you with extra work. To quote another old adage: “Work smarter, not harder!”
3) A Tweet by Any Other Name Sells As Sweet
Diversifying your social media messaging not only saves you time and resources, but can actually help make your content more relatable to a wider audience.
As the Chicago Sun Times writes, “no one brain is the same […] The more areas of the brain that are active when taking in new data, the more likely we are to remember new information.”
Try to hit as many of the five senses as you can with your message. Videos, blog posts, podcasts, surveys—each platform engages potential viewers on a different level, making it more likely they’ll stop scrolling and start listening.
By putting your message out there in a variety of formats, you’re empowering your viewers to choose the social media network or presentation that matters most to them. And when your audience feels empowered, they’re more likely to tune in to what you’re saying (and tell their friends)!
4) Helping hands for maximizing social media content
This all sounds great in theory, you say, but how will I have time to keep tabs on all these various accounts and platforms?
Never you fear, dear reader: there are a host of apps and management tools out there specifically designed to help keep you organized, allow you to engage directly with consumers, and let you multitask with minimal effort. We recommend looking into these resources for a helping hand in managing your social media campaign:
Sendible offers clients the chance to “[manage] all their client activities from a centralized hub,” according to its website. This includes sending and receiving messages across your multiple social media channels from one centralized inbox. Sendible also allows you to set calendars and tasks for each member of your team working on a project, allows you to search for viral content related to your brand and analyzes the effectiveness of your social media campaigns in formal reports.
Similar to Sendible, Hootsuite also lets clients manage their various social media accounts from one central location. Hootsuite users can schedule simultaneous message posts across social media platforms without the hassle of logging into each individual site. Its search functions allow your team to easily access pre-approved content with a few key words. You can also easily keep tabs on who’s talking about your products or brand. Hootsuite also allows you to curate the content you receive through various social media outlets.
At SproutSocial, the focus is on forming meaningful connections with your consumer base. With that in mind, the platform allows businesses and entrepreneurs to manage their marketing campaigns, gather feedback, and speak with their customer base. With clients like CVSHealth, Ticketmaster, and the Sundance Film Festival, SproutSocial helps you create a warm community around your brand.
Diversify the way you deliver your message. Reinforce and recycle content to reach the maximum number of potential customers. And utilize available social media management tools to build your brand into the next big thing. Follow these tips and people will see your company whenever they log on to their preferred social media platform.
No matter which avenue you choose to pursue, remember: keep your social media posts working for you, instead of the other way around.
If you want to save even more time, reach out to our team at Mobile Mind Agency for your marketing needs. Located in Ocean City, NJ, our experts will have your content working for you in no time. Contact us at anytime for a free quote for any of our digital marketing services.