The Power of a Perfect Giveaway
For businesses large and small, generating customers is the number one goal. To do this, it helps to build a list of contact information from potential customers, called leads. What’s the best way to generate leads? Giving away free stuff, of course! This is the true power of giveaways.
The Power of Giveaways
For any business trying to generate new leads, a giveaway is a great way to get engagement and capture contact info. In this regard, social media is your best friend, as you’ll be able to get your message out there and reach a huge number of people! Facebook is making it easier than ever to target specific audiences with paid ads, and Facebook will even “learn” to make your ad better and more efficient using their burgeoning AI technology.
Creating a Giveaway
The best way to create a giveaway on Facebook is by using Facebook ads. These ads are a great way to target specific audiences if your company offers a niche product, or reach out to the masses if your product is more mainstream. (Need help with Facebook ads? Click here) Whether your company is large or small, Facebook ads are a great way to generate traffic.
Once you know what product you are going to give away, and have created an eye-catching Facebook ad, you’re going to need to create a call to action. A call to action is a way for users on social media to interact with your post. A call to action can be as simple as “Vote in the Poll below!” or “Comment 1 for more information!” In a giveaway, a call to action is a way to generate engagement and traffic to your post. If your company was giving away free T-shirts, for example, the call to action on your Facebook ad might be “Comment ‘YES’ below, the first 20 will receive a FREE T-shirt!” This will get people to interact with your post, and the more engagement, the more people will see your post, thanks to Facebook’s innovative AI.
Capturing Contact Information
Another great aspect of giveaways is the ability to capture contact information. If you were giving away free T-shirts, you could include in the post “Text your size and address to X and we will ship your T-shirts!” or “Email your size and shipping address to X” and we’ll ship you your free T-shirt!” Once a user has texted or emailed you, they are now a Lead, and they may also be interested in purchasing your products in the future. Just make sure not to SPAM them, find the right balance!
Finally, all those people who commented, or emailed, or texted, but weren’t members of the first 20 people are going to be sad to learn they didn’t win. To avoid leaving potential leads feeling like they missed out, offer a limited-time discount to all those who participated in the giveaway but didn’t win. This way, you’ll be able to generate more leads, and giveaway participants will feel like they actually got some value out of the giveaway, even if they didn’t win.
Wrapping Up your Giveaway
You’ll be able to comment on your own post with the message “The Giveaway has ended, but don’t worry! Email X for a one-time coupon for 20% off all items in the store!” This is a great way to generate leads and keep your Facebook followers happy! Even if they don’t buy anything this time around, they’ll be on the lookout for future sales… it’s a win-win!
Whether you’ve been in business for years, or are just starting out, giveaways and discounts are a fantastic way to gain traffic, build a positive reputation and generate leads. This is the power of giveaways for your business. Your customers will be happier for it, and your business’ social media reach will improve.
Every day, Facebook is making it easier to grow your business online through social media, with Facebook ads being the best tool at your disposal. If you can use Facebook ads to your advantage, you’re already ahead of the competition. If you’re not so internet savvy, don’t worry – we can help you put together the perfect ad campaign to generate traffic, gain leads, and grow your business. Just reach out to us for a quote for our services at any time. Success is dangling in front of you, you just need to reach out and grab it.