A Beginner’s Guide on Releasing Video Content

You’re reading this because you want to learn how to release video content for your personal brand or business. Well you’re in luck; we’ll teach you how to do just that in this article. However, before you can learn how to release video content, you must first learn why video content is so important. Let’s dive in…

Why Video Content is so Important

Videos attract and engage more people than regular text posts and content. Blogging is great, but people are likely to retain up 55% more information if a visual aid is paired with your blog post. The same applies to those who host podcasts.

Why is it important for your business? Four times as many customers prefer to watch a video about a product than read about it. Aside from this, “76.5% of marketers and small business owners in an Animoto survey who have used video marketing (also) say it had a direct impact on their business,” according to Megan O’Neill. That’s stunning. Placing videos and other visual aids consistently in front of your customers, or even potential ones, not only helps you maintain, but also grows your brand awareness. Visual content shows you’re relevant, up-to-date and gives your business a voice for your audience to associate with your brand. “Speaking” directly to your audience through videos is a great way to increase engagement.

Videos cut through the noise of static posts, text and amateur content, ultimately growing your brand and business. You’ll engage more customers and appear more professional across social media channels.

For more statistics on why videos and visual content are important for this digital age of business, check this out

How to Produce and Release Video Content

Now that you understand why video content is so important, we can talk about how to produce some video content! Don’t worry….you don’t need to buy an expensive camera, computer or editing software, nor hire a film crew. Those tools will help you increase video quality when you’re ready later. Right now, we’ll show you how to create and release videos using what you already have!

Do you have a phone? Great! Already have a camera? Even better. Let’s talk about how to create videos…

     1. Plan the Video: Think about what you want to say or show. Is it a video explaining your product? Maybe it’s showing the features of a product without words? Or you want to let your customers know about a sale? Whatever it is, write it down. Pick a location that is well-lit, either inside or outside of your business, and aesthetically pleasing to portray your product, business and brand well.

     2. Shoot the Video: If you’re using your phone, make sure you’re shooting in landscape mode (hold your phone horizontal, like in the image below). Then, point and shoot the content you planned. If you’re shooting a selfie video with your phone, you still need to keep it in landscape mode!

Video Content Creation: Hold Your Phone Horizontally (Landscape Mode) When Shooting

     3. Edit the Video: Edit…such a scary word. Don’t fret! It’s easier than you think. If you’re using an Android phone, download an app like Filmora Go, Adobe Premiere Clip or VivaVideo. If you’re using an iPhone, download iMovie. Simply open the app you want to use, choose the clip you just shot and trim it as necessary! You can also cut it into separate sections. If you used a camera to shoot the video, just pop the SD card into your computer. If you’re using a Windows computer, use Windows Movie Maker to edit your video. Using a Mac? Open up iMovie. Open the program/application you want to use, then open the folder from your SD card. Just click and drag the clip you shot into your editing program. Trim or cut it however feels right, then export your movie!

     4. Release (Upload) the Video: You planned, shot and edited your video. Awesome. Now, it’s time to show your audience. Follow the steps below for each social media channel where you want to upload your video:

        Using a phone: Open your Facebook app. Tap the text box that says, “What’s on your mind?” Select “Photo/Video.” Upload your clip from your phone, type the caption you want to pair with your video and click “Share.

Using a computer: Go to your Facebook homepage. Find the file on your computer. Click and drag the file into the box you usually type your status update (“What’s on your mind?”). Then, type the message/caption you want to pair with your video and click “Publish” (This process applies for both personal accounts and pages).

        Open the Instagram app on your phone. Tap the “+” icon on the bottom-center of your screen. Select your edited clip, type the message you want to pair with your video and select a cover photo. Hit “Share” when you’re finished to upload your video.

         Go to your Youtube account. Click the arrow pointing up (top right of your window) to select your clip for upload. Select the edited video file, type your description, title your video and hit “Publish” when finished.

Just like that, you produced and released your first video. Congratulations! If you’re looking to do even bigger and better videos to engage your audience, Mobile Mind Agency is here to help. Our team of marketing experts creates impressive content to boost audience engagement across all your social media platforms. Contact us for a free quote today. 

Stay creative and keep creating content to boost audience engagement. Most of all, have fun while doing it!