Small Business Saturday: Online Reviews Matter

Humans are social beings. We love to talk to each other, seeking validation and acceptance from those around us. This same logic applies for shopping as well. With increased online interaction and more information readily available, consumers constantly seek validation from reference groups, customer reviews and their community when identifying with a brand. In short, online reviews matter, especially for small businesses.

How Can Online Reviews Affect My Small Business?

Customers generally need three things from any business before buying their product or service: they need to get to know, like, trust and respect you. One of the easiest ways to do this is by reading reviews. Reviews act as customer testimonials for new customers and allow consumers to see how a business interacts with their existing customers.

As a matter of fact, 88% of consumers read reviews to determine the quality of a business. This means, that most of your customers are looking for more information on your business before they dive in. Reviews are an integral part of this. They feel like an intimate glimpse into a business. And since more people are relying on Google and Facebook reviews these days, receiving reviews for your business is crucial for your brand awareness as a small business. Greater brand awareness through reviews will boost your local SEO, as well as your reputation. A better reputation means more business for you.

It’s important to pick the best platforms for your small business when deciding which sites to focus gaining reviews on. In this article, we’ll discuss two of the biggest websites consumers visit for reviews – Facebook and Google.

How Will Google Reviews Help My Business?

Google reviews are an important part of a business’s local SEO. When a consumer goes to a new area, they almost always do a Google search to determine the best place to eat, activities to do, places to see, etc. The more Google reviews your business has, the better – the star ratings your business receives factor into Google’s ranking system. The more reviews and the better your rating, the more likely you are to show up at the top of consumers’ Google searches. Better visibility is key to garnering new business. Plus, it’s never a bad thing to have more content for your business on Google.

It’s easy to encourage consumers to leave Google reviews as well. With a just a couple of clicks, anyone can easily leave a review for their favorite business. Encouraging consumers to leave reviews through incentives or after they’ve just had a good experience with your business can boost your brand awareness.

Okay. How will Facebook Reviews Help Grow My Business?

However, many users prefer to leave Facebook reviews instead of Google reviews. Facebook is like a one-stop-for-all platform for many users. It’s easy to look up a business on Facebook and leave a review. Unlike Google reviews, Facebook reviews afford your business a chance to interact with your customers. Depending on the poster’s privacy settings, your business can comment back on a review. A large group of people will potentially see this review and your interaction with customers, which will boost your business’ rapport.

Your Facebook star rating also factors into the platform’s algorithm. The higher your star rating, the more likely your posts will show up in consumers’ newsfeeds. Plus, your Facebook ratings will also factor into your Google ranking, the cherry on top.

The Key To Building Brand Awareness: Online Reviews!

No matter which platform you choose for reviews, both Facebook and Google reviews will improve your brand awareness and boost your existing marketing strategy for your small business. Check out more of our blog posts for tips on small business marketing and branding. Make sure to follow us on Facebook for more #SmallBusinessSaturday posts. And, as always, you can view a full list of MobileMind Agency marketing services on our website.