You’re not going out of business. You will save it. Here’s why:
You’ve been in business for a long time – 20, 30, 40, maybe even 50 years. Back in the day, it was easy to get new customers to walk through the door – you put out a newspaper ad or a radio spot, sat back and watched the customers come in.
Over the years, your business grew steadily. Everyone told their friends about your business. You relaxed a bit, comfortable in your brand and marketing, knowing you were the biggest business in town. Until the new digital age arrived.
As the years progressed, business slowed. Only a little, at first; then the new Super Wal-Mart was constructed around the corner and suddenly, things came to a standstill. Customers used to flock to you in droves – now you watch them walk right by without as much as glancing in the store windows.
You watch new businesses boom on social media and through digital advertising. You look up their websites, their Facebook pages, their logos – somehow, these businesses have it all going for them. They have outpaced you in this digital age. Your business is struggling to keep up. It’s lost in the shuffle. It feels like there’s no way your business can stand out and compete. You tell your loved ones business isn’t booming, you’re going out of business because you’re being pushed out by all this new-fangled technology and advertising. You don’t understand it, don’t know how to use it and don’t know how to keep up anymore.
Your business is a 1955 Chevy Bel-Air that’s been sitting in a garage for years.
All the pieces are there, the parts still intact, you definitely still look like a car (an old one, at that), but you’re barely hanging on by a thread. You’re still running, but don’t really want to chance driving more than down the street…
Are you just going to trash your classic car? When fully restored, you’re suddenly worth tens of thousands of dollars – woah. You just went from a few thousand to quadruple that amount. And all it takes is some manpower, today’s technology and tools, and one person’s determination to get this car running almost like it’s new again. Sure, there will be some bumps and scratches to fix along the way, but just look at how far your business has come. Look what you’ve done with a little elbow grease.
Don’t worry about where your business is right now, or if it’s a little dull. You’re not going out of business. It might just need a little paint, a refresher, that one different marketing campaign, a revamped website. With a little elbow grease, you can make your business look different and fresh, attract new customers and get eyes on your business. Like that 1955 Chevy Bel-Air, make a few tweaks and you’ll be left with a beautifully remodeled business. See where you want to take your business, plan out how to get there and then go. It’s all up to you, your business is in your control, only you can make it succeed.