One of the first things small businesses aim to implement is a good marketing strategy. Within a good marketing strategy comes effective marketing tactics. The problem is, if we just started a business, our budget isn’t exactly going to be thriving.
This means we have to think outside the box. In one of our last posts, we described how today’s social media and internet-driven world provides ample opportunities for small businesses to market, free of charge. But what if you want to scale the scapes outside of the online realm? You don’t have to put up a billboard, or print out a magazine ad. There are plenty of ways that small businesses can utilize the world, outside of social media, while still being financially responsible.
Here are 5 ways you can market your business without breaking the bank or the internet:
- Add Value To Your Content
This one should be obvious since we’ve been saying it all the live long day. You need to add value to your content. This is a great way to connect with your customers or prospects and build a position of leadership and respect through your industry.
With today’s market and their shortened attention spans, we can only write so much without losing our audience’s focus. They want visuals. An infographic is the perfect opportunity to pour pages of written content into a simple, easy-to-digest, visually appealing graphic,. You can create these online with free software or hire a freelance designer to make one for you.
Never underestimate the power of local union. If you can find other small businesses in the area, team up and create some sort of discount strategy, or host a small event together. This brings together so many people who can talk, interact and network with each other. Making friends is essential to nourishing your professional network.
- Local Media
If you do decide to host an event, there is no harm in reaching out to loca news stations and seeing if they would cover it. You could even do this with a Youtube creator who has a following. This way you hit TV viewers and online surfers. People love to see what’s going on in their communities, especially if you’re a new business or have a special announcement.
People love freebies. Therefore, people will love a company who gives them freebies. Every time I have won something free from a company, they have cemented a place near and dear in my heart. We don’t forget freebies, because we all know the cost that goes into manufacturing a product or hosting a service.
You don’t always need a ginormous budget to start infiltrating the market. Don’t give up just because you can’t imagine smaller opportunities. There is plenty to do in terms of marketing your business, and you are one hundred percent not limited to the online world.
Although, if you decide to go that route, you know you can always bring on our mobile minds to help.