Imagine a conversation. You’re speaking to someone about this awesome new business you’re developing. They are super interested and want some more information. Where would you direct them?
YOUR BUSINESS CARDS.
If you don’t have business cards, you are missing an essential, foundational tool that your marketing runs on. Business cards should be one of the first pieces of material you produce for your business. You can design them however you want. You can select specific contact information to put on there, like your Facebook or website or even a QR code for people to scan. If you’ve designed a company logo already, then that needs to be on your cards. The point is to get your company’s information out there and into the hands of potential customers.
Business cards are that initial door for potential leads and customers to step through. You need to make sure that’s open. Interested prospects need somewhere to go. Give them direction. Get some business cards printed up and then head out to deliver the news of your up and coming business. Even if people don’t contact you right away, rest assured, that business card will take a place in their mind. And when they DO need your service, they will remember your name and have the means to communicate with you.
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