Finding the right marketing agency for your small business can be tricky. You want to find an affordable company without sacrificing any quality of work. Generally, if you find a marketing agency’s low price too good to be true, it probably is (sorry!).
Here are a few suggestions and warning signs to look for when searching for the right marketing agency for your small business.
Ask to See their Work
You want to see some of the work your prospective marketing agency has done for their clients, which includes their design work and copy creation (any text you see in emails they’ve created for clients or text included on websites they’ve designed). For design, the first place to start is the agency’s website. Does the design look up-to-date? Is it visually attractive? If the company is aesthetically conscientious, it will be reflected in their own website.
The marketing company should also easily provide at least three samples of design work they’ve done recently. Just ask to see the most recent web designs they completed. Do they look professional and modern? Is it something you would like to see in your own website’s design?
For a marketing company’s written work, ask to look at a sample of an email or blog post they made for their clients. They’ll show you samples of their work, then you can judge the quality of their writing and whether their email campaigns look professional.
Watch Out for Restrictive Contracts
Be wary of contracts that lock you into a long-term deal. The company may be less inclined to produce their best stuff if you are contractually bound to work with them. You may also be signing up for features and work that is unnecessary and costly for your business.
Local marketing agencies are great for small businesses, as they will be able to travel to your business to take pictures or create video projects. It is always better and beneficial to meet with the people you’re hiring face-to-face. Look for local marketing agencies online and don’t be afraid to check out their customer reviews. Have people found success using this company? Were they satisfied with the job this company completed for them? Reviews are a great asset when searching for the right company.
Finding the right people to work with can be difficult, but keep these ideas in mind as you search for the perfect marketing agency that fits your needs. Local to South Jersey? Mobile Mind Agency is only a click away and we love working with small business owners at affordable prices for quality work. At Mobile Mind Agency, our experts will have your logo professionally designed, your website customized, your social media filled with relevant content and your email marketing lists fully engaged with your brand before you know it. Contact us today for a free quote for any of our services.