Writing, creating and sending out emails to your client base is a chore. Not in a bad way – we love engaging with our customers.. But it takes time and brain power to generate these emails. And what’s one of the worst feelings in the world? Knowing how much effort you put into something, and having the person on the other end not care about it.
We all know the feeling. It’s like dating someone who doesn’t take the relationship seriously. It feels like a waste of time. And most times we don’t realize this until we’ve already wasted the time. We can ask and ask and ask until we’re blue in the face. “Am I wasting my time?” But the only way to get a straight answer is to watch their actions.
Actions speak louder than words… Are your customers investing the time in your company? Do they care about your business relationship?
… What are their actions saying?
One way to do this is to figure out if they’re reading your emails. A mail tracking system. This may sound a little creepy, but it’s actually incredibly beneficial for both you and your customers. Similar to the “read” receipt on iPhone messaging, a mail tracking system tells you when and if your customers open their emails, and for how long they have them open for.
Here’s how a mail tracking system benefits your company.
It Customizes The Customer Experience
You obviously want to know your customers’ interest level in your company. And your customers want you to know this too. If a customer, or lead, is eager about the company, they will probably open all your emails fairly quickly and spend some time on them. You can then amp up emails sent to these customers. If a customer has your email open for 2 seconds, you can be fairly certain they are disinterested. If a customer is disinterested, into the spam folder you go. This is all information you need to know. You can then tailor your emails accordingly. This will greatly decrease customer complaints and having them hit the unsubscribe button. Their actions will just speak, and you can take it from there.
It Cuts Costs
You only have a limited amount of resources to run your company – you don’t want to waste them. If you can figure out WHERE to cut back, and have solid evidence that you should cut back (like receipts of customers who do not read your emails), then you can tighten up your strategy, fund the appropriate areas, and stop wasting time where it isn’t producing a return on investment.
A mail tracking system is extremely valuable to your company and your business plan moving forward. The insight it offers can cut costs, energy and time that don’t need to be expended. It also caters to your customers on a more personal basis by increasing or decreasing the amount of emails that go out to them.
If you’re interested in a mail tracking system, contact Mobile Mind Agency today and we will get you scheduled for installation right away. Contact us now.